CSAF to Airmen: focus on dignity, respect Published Dec. 23, 2013 WASHINGTON (AFNS) -- To the Airmen of the United States Air Force: Last month, we launched the Airman to Airman video series as a way for me to communicate directly with you on the important issues I think you need to know about. Recently, I met with your wing commanders here in DC and talked to them about a number of issues affecting our Air Force. Most importantly, I spoke to them about my feelings on dignity and respect. Treating EVERY Airman with dignity and respect must be at the heart of who we are and how we operate. It isn't a "tag" line; it's the core of everything we stand for as a service. Everyone in our Air Force should feel respected. Everyone should feel valued. Every single person around you brings something to the fight that you don't. Each of them is critically important to mission success, and they deserve to be treated that way. The great majority of you already embrace this idea, but there are a few around you who don't. We need to ensure they understand that this is where our Air Force is heading. I want dignity and respect to become part of an ongoing conversation, which is why this month's Airman to Airman video focuses on it. The link is below; please take two minutes to watch it. Thanks for who you are and what you do. You continue to make me unbelievably proud to be an Airman. Betty and I wish you and your families a safe and happy holiday season. We'll keep a special place in our hearts for those of you who are deployed and the remarkable families who wait for your return. MARK A. WELSH III General, USAF Chief of Staff